A highly respected and highly motivated aviation professional, Michael has twenty years of senior level experience in the aviation industry, with the last decade spent in Asia. With an extensive commercial background, he has a proven track record in building, motivating and managing sales and marketing, distribution, network planning, revenue management and alliances teams to consistently over-deliver aggressive revenue targets in tough business environments via his strong interpersonal skills and his ability to influence across all levels. He is currently directing all commercial revenue strategy and activities for Hong Kong Airline’s aggressive growth in China and South East Asia and its’ future global ambitions, previously he built, led and managed strong, high performance teams in the UK, US, India and China over a 16 year career with Virgin Atlantic, with a strong focus on operational excellence, quality of service delivery and employee engagement. He has developed new and profitable revenue streams by successfully managing all key relationships with partners and suppliers, overcoming cross-cultural boundaries and has thus developed a keen understanding of diverse cultures and the unique challenges of doing business in a dynamic global marketplace. He graduated with a BSc (Hons) in Transport from the University of Plymouth, UK in 1995 and has attended Harvard Business School’s Global Strategic Management program due to his acute interest in geopolitical matters and business’s place within them.